http://www.businessbruce.com Business Training and Martial Philosophy Sat, 25 Oct 2008 23:02:17 +0000 http://backend.userland.com/rss092 en Sourced from Victor Schwab B-to-B prospects respond to the same key emotion drivers consumers do. In “Mail Order Strategy” (Hoke Communications, 1956), Victor Schwab compiled the following 40 key emotional drivers. People want to gain: Health Popularity Praise from others Pride of accomplishment Self-confidence Time Improved appearance Comfort Advancement: social-business Money Security in old age Leisure Increased enjoyment Personal prestige They want to save: Time Discomfort Risks Money Worry Embarrassment Work Doubts They want to be: Good ... http://www.businessbruce.com/marketing/40-key-emotional-drivers/2008/10/25/ The Right Brain vs Left Brain test ... do you see the dancer turning clockwise or anti-clockwise? If clockwise, then you may use more of the right side of the brain and vice versa.  Note: This is only a very rough generalization. LEFT BRAIN FUNCTIONS uses logic detail oriented facts rule words and language present and past math ... http://www.businessbruce.com/human-resources/the-right-brain-vs-left-brain-test/2008/10/04/ Do not use more than three colors. Get rid of everything that is not absolutely necessary. Type must be easy enough for your grandma to read. The logo must be recognizable. Create a unique shape or layout for the logo. Completely ignore what your parents and/or spouse think about the design. Confirm that the logo looks ... http://www.businessbruce.com/marketing/45-rules-for-creating-a-great-logo-design/2008/10/04/ A business starts to die if cash in the bank moves toward zero or stays still (idle cash = death by inflation).  A business is growing and alive if average cash in the bank moves toward (theoretical) infinity.  Cash in the bank must be growing over time in order for ... http://www.businessbruce.com/finance/cash-life/2008/10/04/ "Retaining customers is one of the most valuable money-saving objectives your team can adopt. Language may be your team's most effective tool in maintaining long-term business. In his book, 180 Ways to Walk the Customer Service Talk, Eric Harvey offers these simple phrases: The 10 most important words:'I ... http://www.businessbruce.com/sales/10-phrases-to-attract-return-customers/2008/07/31/ Money can buy a House But not a Home Money can buy a Bed But not Sleep Money can buy a Clock But not Time Money can buy you a Book But not Knowledge Money can buy you a Position But not Respect Money can buy you Medicine But not Health Money can buy you Blood But not Life Money can buy you Sex But ... http://www.businessbruce.com/philosophy/money-proverb/2008/06/02/ Fortunes are spent each lifetime on things that sustain us, and things that drain us.  But what is the ultimate sustanance of life?  If we consider 'life' to be the period of time that we are conscious and alive (as opposed to unconscious and/or dead), then time would be a ... http://www.businessbruce.com/finance/buying-time/2008/04/06/ Humans are social organisms. Societies in which we live forces interactions, and interactions create relationships. We cannot live without interactions and relationships in this society. Business is indeed a collection of relationships - relationship with customers or clients, relationship among co-workers, relationship between suppliers and consumers, etc. Business is also ... http://www.businessbruce.com/human-resources/5-ways-to-promote-synergy/2008/01/30/ [Inspiration] n. Stimulation of the mind or emotions to a high level of feeling or activity. The condition of being so stimulated. An agency, such as a person or work of art, that moves the intellect or emotions or prompts action or invention. Something, such as a sudden creative act or ... http://www.businessbruce.com/human-resources/inspiration-vs-motivation/2008/01/29/ You must do the things you think you cannot do. - Eleanor Roosevelt Synergy starts from transformation. Synergy is created when members from a diversified team collaborate to transform an existing business process. A great synergistic leader is therefore someone who can be effective during these transitions. Since a business is like ... http://www.businessbruce.com/human-resources/synergy-model/2007/10/01/