May

11

Let’s March

Filed Under Philosophy, Sales | Leave a Comment

It was said of Cicero that when people heard him, they turned to one another and said,

“Great speech.”

but when Demosthenes spoke, people turned to one another and said,

“Let’s march!”

Words that sound pleasant are works of art. Words that incite action are tools of power.

What effect do your words have?

http://en.wikipedia.org/wiki/Cicero

http://en.wikipedia.org/wiki/Demosthenes

Feb

21

Create a habit out of your client

Filed Under Sales | Leave a Comment

A business grows by customers exchanging money for value.

This could be expressed in the following relation:

Earned Revenue = # Customers * Rate of Money/Value Exchange

Earned Revenue increases/decreases according to # of customers and rate of money/value exchange.

A business exists to earn revenue (and of course, profits). So we can increase earned revenue by

a) increasing # of customers, and/or

b) increasing rate of money/value exchange.

To improve (a), we must first define what it is we want to increase. Let us define “Customer”. The obvious definition is one who buys a product/service. The deeper definition is that the word “Customer” derives from “Custom”, meaning “habit”. So for a business to have a customer, they have somebody who is ‘habitually’ buying from them. So what happens if a customer only purchases once? Doing something once is not enough to consider it a habit (a habit is a repeated behavior routine).

31

10 Phrases to Attract Return Customers

Filed Under Sales | Comments Off

“Retaining customers is one of the most valuable money-saving objectives your team can adopt. Language may be your team’s most effective tool in maintaining long-term business. In his book, 180 Ways to Walk the Customer Service Talk, Eric Harvey offers these simple phrases:

The 10 most important words:’I apologize for our mistake. Let me make it right.’
The 9 most important words:’Thank you for your business. Please come back again.’
The 8 most important words:’I'm not sure, but I will find out.’
The 7 most important words:’What else can I do for you?’
The 6 most important words:’What is most convenient for you?’
The 5 most important words:’How may I serve you?’
The 4 most important words:’How did we do?’
The 3 most important words:’Glad you’re here!’
The 2 most important words:’Thank you.’
The MOST important word:’Yes.’

(1999, Teamwork, p.3).”

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May

11

Let’s March

Feb

21

Create a habit out of your client

Jul

31

10 Phrases to Attract Return Customers

Recently Written

Categories

Archives

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Admin

Search

May

11

Let’s March

Feb

21

Create a habit out of your client

Jul

31

10 Phrases to Attract Return Customers