BusinessBruce.comSep
2
Marketing has a wide plethora of mediums in today’s area, but if you are a web-based company, you will probably be focusing on website visits as a major source of incoming leads.
Two key metrics for any company that makes a majority of its revenue from a webpage are:
1. Unique Homepage Visits
This will result from three main areas: Pay-Per-Click, SEO, and Affiliate Sites. Obviously, you want this to be a high number, and also very importantly, a number with strong growth.
a. Pay-Per-Click aka PPC
Vital statistics are Click Through Rate, Conversion Rate, Cost per Converison.
b. Search Engine Optimization aka SEO
Vital statistics are # of 1st page rankings, # of #1 keywords, # top 5 keywords, # inbound links, Google PageRank.
c. Affiliate Sites
# of Affiliates per Month (growth rate), $ generated from affiliates.