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A business grows by customers exchanging money for value.  

This could be expressed in the following relation:

Earned Revenue = # Customers * Rate of Money/Value Exchange

Earned Revenue increases/decreases according to # of customers and rate of money/value exchange.

A business exists to earn revenue (and of course, profits).  So we can increase earned revenue by

a) increasing # of customers, and/or

b) increasing rate of money/value exchange.

To improve (a), we must first define what it is we want to increase.  Let us define “Customer”.  The obvious definition is one who buys a product/service.  The deeper definition is that the word “Customer” derives from “Custom”, meaning “habit”.  So for a business to have a customer, they have somebody who is ‘habitually’ buying from them.  So what happens if a customer only purchases once?  Doing something once is not enough to consider it a habit (a habit is a repeated behavior routine).

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I generally advise against watching TV (especially as a habit).  However, at times I watch TV, or watch clips on youtube (which could be an equivalent of watching TV).  Could this be contradictory?  As we know, there are no contradictions – one of the premises must be false.

The underlying assumption is that I am doing the same activity I am advising against.  However, the activity is not the same, and requires further definition.

The activity I advise against, “watching tv”, refers to “acting as a spectator; to look on;”.

The activity I perform, “-watching tv-”, refers to “looking or observing attentively or carefully; be closely observant”.

The former is a passive, the latter is active.  My contention is then ultimately not whether one should watch TV, but whether one should live an active life or a passive life.  Of course, Bruce is about ACTION!

One may argue that if somebody is actively observing a TV show (as when one is enthralled in a dramatic movie or an engaging sports game), then this fulfils the ‘active life’ value.  However, because one has conquered the level of passive vs active, still does not make -watching tv- an optimal action.

There are almost unlimited possibilities with what you could do with your time instead of -watching tv-.  The question is, if you’re not spectating, but observing some video clip very attentively, is that the most optimal use of your time?